To stay relevant in a rapidly-shifting world, retail businesses need to understand their customers — a challenge which, in 2024, is both easier and harder than ever. Easier, because it’s so much easier to interact with customers across a variety of channels; and, similarly, harder because customer voices are spread far wider, over a variety of different applications, social medias, locations, and more.

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Some things haven’t changed, though. Customers still want excellent service, care, and ease in their retail experiences. Amazon Web Services (AWS) makes it easy for businesses to tailor great experiences for their customers.